This month I’ve been doing a lot of driving around town trying to drum up business. And I couldn’t help but notice how bad our local billboards are. Granted the billboard companies are just putting up what their clients give them. The fact of the matter is that most small businesses are not informed when […]
Stock photo websites are a huge time saver for designers. The only con is that you have to pay a membership fee. This is usually a monthly fee for a certain amount of downloads. However, if you are using these files on projects, you will easily make your money back. Here are a couple reasons […]
In typography, kerning is the process of adjusting the space between individual letter forms. Example: I type out the word “Shop” and I don’t like the spacing between the letters. Whether I want more space between the letters or less it is the same. I need to adjust the space and I want it to […]
Here are some concepts that will help you make a great logo. 1. The Black & White Test Anytime I have to make a logo, I always start in black and white. A logo needs to be simple. By creating it in black and white first, it forces you to not over complicate the piece. […]
