Anytime I critique a design, the very first thing I think about is hierarchy. hierarchy – an arrangement or classification of things according to relative importance. What are you trying to say with your design? Is the most important thing, the first thing that I see? If not, then maybe you’re not using hierarchy correctly. […]
On Illustrator you have the option to create type into outlines. 1. How To Select the Text, click Type, and then Create Outlines. OR Windows Shift+Ctrl+O Mac Shift+Cmnd+O 2. Why? If someone does not have the font you used in their library, when they open the file it will not show up. Instead it will […]
In typography there are two main typefaces, serif and sans-serif. What is a Serif? Serifs are the small lines attached to the end of strokes in a letter or symbol. What does Sans mean? The word “sans” is an English preposition meaning “without”. So the word Sans-Serif simply means without serifs. So your typeface either […]
In typography, kerning is the process of adjusting the space between individual letter forms. Example: I type out the word “Shop” and I don’t like the spacing between the letters. Whether I want more space between the letters or less it is the same. I need to adjust the space and I want it to […]
