Design, Illustrator


Small details are easy to overlook and often go unnoticed. The small scratches and nicks on an object are commonplace and add character to the piece. Without them, the object could look slightly off or out of place. A texture on an object can be the result of any number of processes and elements it […]



Often times the most memorable designs are some of the simplest. Take for example McDonald’s golden arches, Target’s target, or Apple’s apple. All of their logos communicate the company’s identity efficiently and immediately while being as simple as possible. In design, simplicity is king when it comes to fast recognition. A complex logo that’s viewed […]


Conveying Your Message

Designs will often represent a product, event, or service. It’s incredibly important that the design is consistent with the feel and setting of its source. There are quite a few elements that go into creating a consistent and appropriate design, but for now we will touch on the major ones: color, font, and imagery. Color […]

Design, Typography


Anytime I critique a design, the very first thing I think about is hierarchy. hierarchy – an arrangement or classification of things according to relative importance. What are you trying to say with your design? Is the most important thing, the first thing that I see? If not, then maybe you’re not using hierarchy correctly. […]


A Graphic Designer’s Startup Kit

If you’re looking to become a graphic designer, this list should help you get the ball rolling. 1. Adobe Creative Suite             Pretty much every designer uses Adobe and for obvious reasons. I can’t even tell you who’s their competition. Photoshop I mostly use Photoshop for photo editing purposes (resizing, […]