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As I was debating over what this week’s post should be about, I was looking over some of the business cards that I’ve been collecting and a lot of them had black backgrounds. Now before you start jumping to conclusions about the title, black is my favorite color. I wear black shoes, shirts, and hats all the time. So I get it, you like the color black and so do I. However, I’m going to tell you why having a black background isn’t a good idea.
1. Dark backgrounds are not inviting.
The first thing that comes to mind when I see a business card with a black background is, “This doesn’t look happy”. The black is not very welcoming. It sets the tone of being dark and sad. The black also reminds me of Halloween especially if they have red in it too. So what’s an easy fix Matthew? Just reverse the black & white and I guarantee that the white background will change the entire mood of the card.
2. You want the content to pop.
Since the negative space is the darkest color, it actually distracts your eyes from looking at the content. There’s a reason why pages are white and text is black and not the other way around. The black actually makes everything blend in together which is the opposite of what you want. You want the negative space to be the brightest color and the content to be darkest. You also don’t want to clutter the card. Negative space is a good thing when used correctly.
The fact is, most business cards get thrown into the trash. I now have a small stack of cards that’s been building up and you don’t want your card to get lost in that stack. You want your card to stand out. So not only are you wasting more ink when you decide to go with an all black background, but your making your card blend in with all of the other cards out there. If I held up all the black cards beside each other, they all look the same and you might even think they’re all from the same business.