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Author Archives: Matthew Parker

GreatLeader
29 Dec
Business

What Makes a Great Leader

Sadly, based on my experience in the workforce, great leaders are hard to come by. For whatever reason, most bosses lack the ability to lead effectively. Often poor leaders are surrounded by a bunch of people who are just as unhappy as they are. Here are some qualities that I believe every great leader should […]

Posted on December 29, 2015January 29, 2016 by Matthew Parker Leave a comment
kerning
22 Dec
Design, Illustrator, Typography

Typography: Kerning

In typography, kerning is the process of adjusting the space between individual letter forms. Example: I type out the word “Shop” and I don’t like the spacing between the letters. Whether I want more space between the letters or less it is the same. I need to adjust the space and I want it to […]

Posted on December 22, 2015January 29, 2016 by Matthew Parker Leave a comment
doit
15 Dec
Business

5 Ways to Stop Procrastinating

When I was a student I was the world’s worst about waiting until the last minute to do assignments. I would put off writing English papers until the night before they were due. Not only was I making things harder for myself, but I also wasn’t showing anyone my full potential. I would do just […]

Posted on December 15, 2015May 5, 2016 by Matthew Parker 6 Comments
facebook
09 Dec
Business, Design

How to Make a Great Logo

Here are some concepts that will help you make a great logo. 1. The Black & White Test Anytime I have to make a logo, I always start in black and white. A logo needs to be simple. By creating it in black and white first, it forces you to not over complicate the piece. […]

Posted on December 9, 2015January 29, 2016 by Matthew Parker 12 Comments
Relaxed woman watching a laptop in a restaurant
07 Dec
Illustrator

Illustrator: When to Use Drop Shadow

The Drop Shadow effect can be a great tool when used correctly. However, a lot of people use the Drop Shadow when it’s not necessary. How to add a Drop Shadow on Illustrator. Window/Appearance/Add New Effect/Stylize/Drop Shadow… 1. Never add a Drop Shadow on black text. This one should be self-explanatory, but I see it […]

Posted on December 7, 2015January 29, 2016 by Matthew Parker 14 Comments
angry-client
04 Dec
Business

How to Avoid Clients from Hell

Clients from hell are a freelancers worst nightmare. If you’re Batman, this client is the Joker. That’s how bad they can be. The great news is that there’s hope and I’m here to help. So over the years, I slowly became aware of what makes these clients so bad and how to avoid them all […]

Posted on December 4, 2015February 19, 2016 by Matthew Parker 22 Comments
thumbnail
29 Nov
Illustrator

Illustrator: Turn Silhouettes into Vectors

As a Graphic Designer, the biggest asset that you can have is efficiency. Over the years, I have learned little tips and tricks that allow me to cut corners and get to the final product in less time. The great thing about programs like Photoshop and Illustrator is there is no one set way to […]

Posted on November 29, 2015January 29, 2016 by Matthew Parker 8 Comments
HowIBecameMyOwnBoss
27 Nov
Business

How I Became My Own Boss

1. Get experience and work for somebody else. What I do today is actually no different than my previous job. I even took a pay cut in order to make this happen. However, I’m not worried about that because I’m playing the long term game. So sure I may not be making as much as […]

Posted on November 27, 2015January 29, 2016 by Matthew Parker 11 Comments
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Popular Posts

  • Why You Should Use Stock Photos

  • Save Your Revisions

  • How to Avoid Clients from Hell

  • Typography: Serif vs Sans

Topics

  • Business
  • Design
  • Illustrator
  • Motivational
  • Photoshop
  • Typography
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