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Author Archives: Matthew Parker

curvesThumbnail
11 Mar
Photoshop

New Adjustment Layer – Curves…

Today I want to talk about the New Adjustment Layer that I use the most in Photoshop, “Curves”. Curves is great for photos that are taken with bad lighting. For Example: You have a picture of someone wearing a white dress and the photo was shot in low light so the dress does not look […]

Posted on March 11, 2016 by Matthew Parker Leave a comment
Outlines
02 Mar
Design, Illustrator, Typography

Illustrator: Create Outlines

On Illustrator you have the option to create type into outlines. 1. How To Select the Text, click Type, and then Create Outlines. OR Windows Shift+Ctrl+O Mac Shift+Cmnd+O 2. Why? If someone does not have the font you used in their library, when they open the file it will not show up. Instead it will […]

Posted on March 2, 2016March 4, 2016 by Matthew Parker Leave a comment
revisions
24 Feb
Design

Save Your Revisions

When it comes to any skill or trade, the majority of the population has no clue about what all goes into your craft. That’s why it’s so important to be able to show your work. Example: A 3 minute song may have took hours or weeks for the artist to write, compose, and record. But […]

Posted on February 24, 2016March 10, 2016 by Matthew Parker 2 Comments
thumbnail
16 Feb
Photoshop

How to Resize Pictures

If you’re resizing pictures (rasterized files), then this rule applies. Resizing Rule You can always make a big picture into a smaller picture. You can’t make a small picture into a bigger picture. (pixelated) Exception: Vector files can be resized to any size without losing quality. Example: Big picture to a smaller picture. 1000 x […]

Posted on February 16, 2016February 16, 2016 by Matthew Parker Leave a comment
blackCard
10 Feb
Business, Design

Don’t Get Black Business Cards

As I was debating over what this week’s post should be about, I was looking over some of the business cards that I’ve been collecting and a lot of them had black backgrounds. Now before you start jumping to conclusions about the title, black is my favorite color. I wear black shoes, shirts, and hats […]

Posted on February 10, 2016February 10, 2016 by Matthew Parker 8 Comments
WhyFail
02 Feb
Business, Motivational

5 Reasons Small Businesses Fail

Most small businesses don’t make it. There are a lot of factors that come into play as to why a business doesn’t work. Whatever the reason, you can bet that they did at least one of these five points if not all of them. So let’s put the odds of success back in your favor. […]

Posted on February 2, 2016February 3, 2016 by Matthew Parker Leave a comment
busy
27 Jan
Business, Design

Ugly Billboards Everywhere

This month I’ve been doing a lot of driving around town trying to drum up business. And I couldn’t help but notice how bad our local billboards are. Granted the billboard companies are just putting up what their clients give them. The fact of the matter is that most small businesses are not informed when […]

Posted on January 27, 2016January 29, 2016 by Matthew Parker Leave a comment
serif
20 Jan
Typography

Typography: Serif vs Sans

In typography there are two main typefaces, serif and sans-serif. What is a Serif? Serifs are the small lines attached to the end of strokes in a letter or symbol. What does Sans mean? The word “sans” is an English preposition meaning “without”. So the word Sans-Serif simply means without serifs. So your typeface either […]

Posted on January 20, 2016January 29, 2016 by Matthew Parker 9 Comments
stockphoto
12 Jan
Design

Why You Should Use Stock Photos

Stock photo websites are a huge time saver for designers. The only con is that you have to pay a membership fee. This is usually a monthly fee for a certain amount of downloads. However, if you are using these files on projects, you will easily make your money back. Here are a couple reasons […]

Posted on January 12, 2016January 29, 2016 by Matthew Parker 90 Comments
Happy new year concept
31 Dec
Motivational

Saying Goodbye to 2015

This year has definitely had its share of ups and downs. People have come and gone in my life. I left my old job that represented stability. I also took a big pay cut and then a head first dive into being an entrepreneur. There was so many unknowns and doubts about whether or not […]

Posted on December 31, 2015January 29, 2016 by Matthew Parker 13 Comments
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  • Why You Should Use Stock Photos

  • Save Your Revisions

  • How to Avoid Clients from Hell

  • Typography: Serif vs Sans

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